PSA Campaign Speaks To “Our Youth, Our Future,
Our Legacy” Featuring 17 Hispanic Members of Congress
CHCI and Comcast Unveil Bilingual PSA Campaign – Reaching More
Than 23 Million Homes
WASHINGTON, D.C. – Today, the
Congressional Hispanic Caucus Institute (CHCI), the nation’s premier
Hispanic youth leadership development and educational organization,
in partnership with Comcast Corporation, the nation’s leading
provider of media and entertainment services, announced the launch
of “Our Youth, Our Future, Our Legacy,” the first-ever bilingual
Public Service Announcement (PSA) campaign with an online streaming
video component that features 17 Hispanic members of Congress.
CHCI and Comcast collaborated on this PSA campaign, one element
of a larger partnership to educate Hispanic students and families on
the opportunities available through CHCI’s nationally recognized
Public Policy Fellowship, Congressional Internship, and Scholarship
Awards opportunities in Washington, D.C. The campaign specifically
highlights the Hispanic business and education contributions made
throughout the country.
“This is the first step in a creative ‘out of the box’ national
Hispanic education outreach and awareness campaign,” said CHCI
President and CEO, Esther Aguilera.
“Since 1978, CHCI has led the way in empowering young Hispanics –
as they begin their careers – to assume leadership roles in State,
Local, Federal Government, and Corporate America.”
David L. Cohen, executive vice president of Comcast, said “Our
partnership with CHCI reflects our continued commitment to diversity
and the Hispanic community in particular. We are pleased to create
this public outreach program with CHCI and will continue to
collaborate on creative projects to provide opportunities for
success for the Hispanic community.”
Susan Gonzales, senior director at Comcast added, “This unique
PSA campaign encourages Hispanic youth to seek opportunities to
prepare them as our future leaders. We are proud to present this
campaign to the community.”
The PSAs will air September 15 – October 15 in all Comcast
markets throughout the country, reaching more than 23 million homes
and the Spanish-language versions will be available via streaming
video on Comcast Latino, Comcast’s Spanish-language portal at
www.comcast.net. The campaign will also air in Time Warner
markets in California and Texas from November 15 – December 15.
The PSAs will feature 17 Members of Congress and U.S. Senator Bob
Menendez (NJ). Members include:
Hon.
Joe Baca (CA-43), Hon. Xavier Becerra (CA-31), Hon. Jim Costa
(CA-20), Hon. Henry Cuellar (TX-28), Hon. Charles A. González
(TX-20), Hon. Raúl Grijalva (AZ-7), Hon. Luis Gutiérrez (IL-4), Hon.
Rubén Hinojosa (TX-15), Hon. Grace Flores Napolitano (CA-38), Hon.
Solomon P. Ortíz (TX-27), Hon. Ed Pastor (AZ-4), Hon. Silvestre
Reyes (TX-16), Hon. Lucille Roybal-Allard (CA-34), Hon. John Salazar
(CO-3), Hon. Linda Sánchez (CA-39), Hon. Loretta Sánchez (CA-47),
and Hon. Hilda L. Solis (CA-32).
To view a
sample PSA featuring the Hon. Xavier Becerra, please access the
following URL: http://mfile.akamai.com/
About Congressional Hispanic Caucus
Institute
Congressional Hispanic Caucus
Institute (CHCI), a nonprofit and nonpartisan 501(c)(3)
organization, provides leadership development programs and
educational services to students and young emerging leaders. The
CHCI Board of Directors is comprised of Hispanic Members of
Congress, nonprofit leaders and corporate executives. For more
information call CHCI at (202) 543-1771 or visit
www.chci.org. CHCI’s 2006 Public Policy
Conference, Reyes of Comedy Night, and 29th Annual Gala
will be held in Washington, D.C., October 2 – 4.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA,
CMCSK)
www.comcast.com is the nation's leading provider of cable,
entertainment and communications products and services. With 23.3
million cable customers, 10 million high-speed Internet customers,
and 1.6 million voice customers, Comcast is principally involved in
the development, management and operation of broadband cable systems
and in the delivery of programming content.
Comcast's content networks and
investments include E! Entertainment Television, Style Network, The
Golf Channel, OLN, G4, AZN Television, PBS KIDS Sprout, TV One and
four regional Comcast SportsNets. Comcast also has a majority
ownership in Comcast Spectacor, whose major holdings include the
Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA
basketball team and two large multipurpose arenas in Philadelphia.
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